Unity in Diversity – from the time immemorial India has been hailed as one such nation across the globe. Diverse cultures of different communities have found each other in a better place and have been playing crucial roles in the greater good of our country. Now, you might wonder what’s the connection of it to the Kolkata Fashion Expo. Let us not tell you otherwise that the genesis of KFE is very much dependant on the cultures of India.
Kolkata and Her magnificent aura of cultures have attracted many enthusiasts over a period of time – be it tourists, businessmen, or someone else. In Kolkata, people of different communities celebrate and share happiness of festivals with each other. Festival means color, joy and smell of new fashion floating in the air and Kolkata is not an exceptional one. One of the most celebrated festivals of Kolkata is Durga Puja and fashion is redefined each time when Autumn hits Bengal. In 2015, when KFE took its first baby step, we strove to portray this vivacious form of festival with the idols of Goddess Durga. The Magic Of Bengali Culture never fails to mesmerize those who get connected to it. KFE 2015 was decorated with the essence of Kolkata from its interior to the stalls that showcased some greatest ethnic fashion apparels. We were amazed to witness the great reception of our endeavor. You see in the heart of Kolkata, this kind of fashion event is first of its kind where people get to witness ethnic fashion revival taking place.
On the one hand, Kolkata Fashion Expo serves as the biggest platform for B2B fashion event and on the other, it actively takes part in reviving the ethnic culture of India and shaping the fashion sense of the fashionistas. Inspired by the success and extraordinary reception, we set out to organize KFE in three different places and two of which are beyond the borders – Nepal and Bangladesh. Each of the events received a great accolade. When it was decided that KFE would be taking place in these two distinct locations which are so different in culture, values, language, lifestyles and others, we had made a detailed research work on how KFE would be able to touch the hearts of the fashionistas, buyers, fashion patrons, and over all the people there. Throughout our research, we got to know their culture, fashion sense and their great art work which must be known to people out there not only for the sake of a fashion event but also as a rich culture that is worth knowing. In Nepal and Bangladesh event, people got to know a lot that was sincerely outstanding in terms of ethnic fashion apparel, the taste of unique fashion shows, great decors. When we received the valuable feedbacks of our honourable guests, we realized that KFE had been again successful and it was more than a success to us since we had conquered the foreign hearts in their soils. In the Nepal event, their ethnic culture got associated with us and the different yet somewhat similar kind of “ Bangaliana” of Bangladesh really touched our hearts and those who sailed from our motherland to witness KFE in the foreign soils.
In our next blog, we will come up with more stories of KFE and how it is culture-oriented touching the chords of the millions hearts.